One of the very most common mistakes I see among companies investing in SEO is the fact that they’ll write 4-5 internal weblogs each month. When it comes to visible weblogs and submission, there is no defined strategy.
Exactly why External Written content is Essential – Backlinks would be the first step toward Google’s algorithm. Google views your website as trustworthy when other sites link returning to it. They don’t want to see a web site which is spammy linking returning to your website. By trying and manipulate the device, you will get hit having a Google penalty as well as your site won’t rank in any way. You don’t want this. What Google wants to see is trustworthy and relatable backlinks speaking about your website.
Circulation – Each time a company having a low domain authority writes 4-5 internal weblogs each month, nobody will begin to see the content. It’s the same as writing an excellent novel and nobody reading it. (Find out more about domain authority here.) In case you have a good domain authority and also you are writing great content, you will find a pretty good possibility it will get found on Google’s search engine, which is exactly what you desire from an internal perspective.
You must make sure your website has enough authority and credibility to your weblogs (as well as your site) to rank. Here is where backlinks enter in to play. It could boost your credibility, which will also improve your domain authority.
Key Percentage – For each one hour your small business invests into SEO, 45 minutes should be spent trying to find distribution and 15 minutes should be spent writing the content. Write less content. Look for more distribution. This can be tough for most businesses to swallow, but it’s the cold hard facts. Should your website ranks for very long tail keywords for every blog post you write, you can disregard this ratio. For the majority of sites that are having difficulty ranking, this is when your focus has to be.
Harold’s Hockey Shop – I’m a large hockey fan so I’m going to make a fictitious small business in Columbus, Ohio (where my agency happens to be located). The name of this clients are Harold’s Hockey Shop.
Let’s say Harold just opened up his hockey store in downtown Columbus. You will find 10 other local hockey shops around town that he needs to compete with. His ultimate goal is to buy on the 1st page of Google search engine rankings. It is a tough task considering his website is completely new and he is competing against hockey shops that have been in business for 10-plus years. Basically If I were managing Harold’s SEO, before ever writing an internal blog post, I would get in touch with these types of publications to start out my distribution strategy.
Outreach Strategy – Local blog on the Blue Jackets (Columbus’ NHL team). Harold is a big fan and can contribute valuable insight. National e-commerce site like TotalHockey.com where Harold could contribute content with their blog concerning the top skates for high school players over a shoestring budget.
Local newspapers and mass media channels where Harold could eventually be used as a source for pond hockey and ice skating related quotes. Local bars in Columbus that are specifically designated being a Blue Jackets bar. Harold could contribute article content with their site about his preferred Canadian ale or best hockey brews.
Give attention to 4-5 external weblogs – If Harold could forge relationships with 4-5 relatable sites such as the ones stated earlier each month, he would not merely be reaching his target audience with quality content, he’d likely get valuable brand recognition and backlinks pointing returning to his site. He would also gain awareness for his brand name and he could generate referral traffic from his name brand being mentioned within each blog post. Harold may also be considered more trustworthy as more content gets published.
Harold will still need to make sure the building blocks of his site (on-site SEO) is in good shape as well as the user experience is first class. He needs to submit his local address to some local directory, like Moz Local or Yext. Contributing external content is merely one bit of the pie. Yet it may be the greatest bit of the pie which is most overlooked. This may come being a shock to many, but start to look for more distribution and prevent writing a great deal content! Until you have solidified your relationship, needless to say.