Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media marketing, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the first moment โหราศาสตร์ยูเรเนียน had plus it won’t become the last. The practice has existed in different forms for hundreds of years. Recently, the New Age movement of the 1960s and ’70s was included with a heaping helping from the zodiac. (Some also reference the newest Age because the “Age of Aquarius”-the two,000-year period following the Earth is said to maneuver in to the Aquarius sign.)
Inside the decades in between the New Age boom and now, while astrology certainly didn’t disappear-you might still regularly find horoscopes within the back pages of magazines-it “went to being a little more within the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened in the last five-years that’s given it an edginess, a relevance with this some time and place, it hasn’t had for any good 35 years. Millennials took it and run with it.”
Many individuals I spoke to with this piece said that they had a sense that the stigma connected to astrology, although it still exists, had receded since the practice has grabbed a foothold in online culture, especially for young people.
“Over the past 2 yrs, we’ve really seen a reframing of brand new Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 compared to year before.
In certain ways, astrology is perfectly best for the web age. There’s a small barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology will not be a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system has its own type of logic. Astrology ascribes meaning towards the placement of molzct sun, the moon, and also the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even if you’re no astrology buff. It’s according to where the sun was on the birthday. But the placement from the moon and each one of the other planets during the time and location of the birth adds additional shades to the picture of yourself painted from your “birth chart.”
“The kids nowadays as well as their memes are similar to the ideal context for astrology.” What โหราศาสตร์ยูเรเนียน are meant to do is give you information about what the planets are going to do today, and later on, and just how all that affects each sign. “Think from the planets as a party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You might have three people talking together, two might be over in the corner arguing, Venus and Mars may be kissing each other. I have to make feeling of those conversations which are happening monthly to suit your needs.”