The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas make money? That’s the real key question.
Sometimes our minds settle into “sleep mode” and attempting to find revenue-generating ideas is similar to pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventhelp Innovation you draw from your better the chances of you discovering that golden nugget. There are several ways to move ideas from grey to green matter. Below are a few tips:
Don’t Leave Home Without One – Record it! Regardless of how many ideas you have, also have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the thought. One never knows when an idea may surface. If you’re much like me, away from pen may be away from mind!
Among the best tools will be the smartphone. The QWERTY keyboards are best for rapid idea recording. And, if you locate yourself with no means of writing it down, well…leave your voicemail.
Find the appropriate Environment – If you think better in a quiet room ensure you start brainstorming in that setting. We are often flooded with too much “noise clutter” inside our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) far from calls, emails and interruptions. Find that quiet place and let your mind settle. Have a deep breath and remove the clutter, blow the brain dust and listen to the silence.
A number of your very best ideas surface inside the strangest places. Yes, the shower is a good place. For many odd reason my head works well within the shower. Perhaps it’s the positive ions or even the flowing water from the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it could be hard to take note of ideas in the shower, but for some odd reason ideas often flow with all the water. So when you find the right environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better each morning and some better later in the day. Some don’t think whatsoever but that’s another matter. For me personally, my mental abilities are sharper in the morning. Once that cup of joe hits my neurons and mixes with many dopamine my thoughts is off and running. Thus, when it is ideas you will need, be sure to put aside focused time for you to jot down ideas in your time of peak intellectual alertness.
Should you be on the opposite side as well as your brain tends to set using the sun, ensure that you capitalize on the “night person” benefits. One benefit from the evening owl personality is the fact great ideas will come at nighttime, rest inside your sleeping brain, then upon waking they supply only the solution you were hoping to find. The phrase, “sleep into it” has more benefits then we realize. Furthermore sleep encourage patience nevertheless it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Basically If I don’t use a whiteboard I find it hard to think, particularly when I need to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even when you are just like me as well as your handwriting looks encrypted, the white board is an excellent tool to “let it all flow.” The white board allows for writing, erasing, easy editing, multiple colors and on top of that—it forces one to help keep your thoughts brief. In addition, ideas from the group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and Inventhelp New Store Products is a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will end up surprised precisely how valuable something this erasable slate can become. And, if expense is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in lots of councilors there exists wisdom”. In marketing the same holds true. There is just no substitute for objective filtering a result of multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the beginning of the brainstorming process because a small group of people can frequently generate rapid fire suggestions to start the process. When the shotgun of thoughts, words and concepts is positioned in writing or whiteboard, the entire process of narrowing along the winning ideas begins. Give and take along with healthy debate and interaction can also help with this process.
But bear in mind, it’s best to possess a team leader in this process. When there is no person to direct the idea stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have an objective in mind for the ideas. Consider, “exactly what is the reason for these ideas?” Ask, “Just how can we provide you with new products or services from what we should learn and see?” And above all, let the results speak on their own. The end in the process may be diverse from the ogzbhq so don’t be afraid to alter, stop, drop or add new products or services once the storm is finished. Brainstorming, such as a storm, takes on a lifetime of their own-so let your thoughts just do that.
Don’t Forget the Customer – The most effective services and products are Invention Patent, not company driven. Soliciting ideas from your web site, comment boxes and focus groups are critical. For instance, one company I dealt with experienced a tough time selecting a product color. So, a basic survey with 3 to 5 color choices along with a radio button selection interface was all we required to gain feedback from web customers. As your website is working 24/7, let it end up being the supply of free market research. Getting a professional focus group marketing company could be cost prohibitive, so utilize calls for your current customers, website surveys and industry events being a supply of decision data.