The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is really a concept which became well-liked by Google emerging as the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then the real game began. Online Marketing was dubbed to become the process of promoting websites online or online medium to drive traffic to the site or business, and thus generating leads for the business.
The first trend of online marketing before the period of Google was quite simple and was made up of limited procedures to be followed. But, following the introduction of the Google era, things changed. People begun to think differently and new techniques of digital marketing came into existence when the major search engines, especially Google, started to transform themselves since the blue water navies from the mighty ocean known as the Internet or perhaps the Virtual World. Possible head-on collisions due to the evolution of search engine listings were tackled by the creation of different website marketing techniques. Search engine optimisation is certainly one among them.
Search Engine Optimization (SEO) technique was invented when the concept of search engine listings was introduced to the individuals virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
During the initial days of SEO, the keywords or key phrases could be stuffed to the website profusely inside the text content as well as the Meta Keywords tag, as well as the website would rank in search engines for related keywords. But, throughout the later stages, as search engine listings evolved, the idea of backlinks (virtual voting system) came into existence plus it became a purely number game. Websites with plenty of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market with a bang and changed the principles from the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content began to rank higher in Google’s search result for his or her respective keywords.
In this evolving era of search engine listings, webmasters utilized to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and supply insights from the Google SE updates. But, this can be no longer followed with the exception of the Black-Hat techniques, that are unethical ways of performing search engine optimization, and from the webmaster guidelines offered by search engines like google. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is not any more an easy play. It has evolved from your keyword stuffing and quantity days to a new era of quality and perfection. Many business owners still feel that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is not any more alive and look engine optimisation should not be performed as it was being handled throughout the 1990’s. Since search engines have fsxfwg and also have come a long means by their sophistication, internet search engine optimisation can only be handled by a specialist or perhaps an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
As a result it can be clearly stated that online search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Because it is a very competitive world that needs regular data analysis and gratification monitoring of sites for related keywords on search engine results, it is better for business owners to depart all of the complexities and headaches to experts, sit back and relax, and expect some good results.