Before you decide to select what you think is the ideal color off Pantone Colour Chart, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as opposed to locally. You can see, different colors have different meanings to several people. If you’re new to the cultural significance of your certain color the item, brand, or identity you’re promoting could end up failing before it possesses a possibility to pull off! Let’s take a closer look at the cultural significance of color in just two of today’s emerging economies.
In China, the hue red is perhaps the most important. No where is that this color more prominent than in the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. Additionally it is colour the Chinese associate with fire, one of several five elements its people believe create anything that exists by nature.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another from the five elements, planet earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s as opposed to Western cultures where the color white can be used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of a union of two individuals, colour red also symbolizes fertility and prosperity. The color green represents the harvest or a new beginning and, as with America, green is symbolic of nature. In India green is also the colour utilized to honor Islam.
As fashionable as green is, don’t use it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But at the center East, green is the color of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!